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Business Advisor Elizabeth Gordon interviews entrepreneur and social media expert Stephanie Abrams today on the Chic Perspectives Show

The Chic Perspectives Show is a weekly radio show for women entrepreneurs interested in business topics such as sales, marketing, operations, employees and cash flow, along with growth and strategy.

We interview a variety of guests to hear success stories of women business owners, industry trends and innovative ideas – all geared towards helping women put themselves in ‘higher heels’ and ‘succeed in style’- their own personal style.

Today on the Chic Perspectives Show we shined to Chic Spotlight on social media.  I talked to Emerging Entrepreneur, Stephanie Abrams, Founder of Gabbaroo, a social media company.

Stephanie Abrams and Deirdre Leone are the founders of, and two female entrepreneurs succeeding with style. is a social media marketing company that works to optimize its client’s visibility in the online world.  Creating a buzz through social networking sites, Gabbaroo utilizes social media to garner attention for small businesses, personas, bands and even Broadway shows.

Stephanie talked about what Gabbaroo does do for businesses, how Gabbaroo different from other marketing companies and what types of clients they service.  She shared great advice to other women entrepreneurs as well.

Listen to my interview with Stephanie to find out  why businesses need to be present in an online world in order to get ahead.

Stephanie talked about why social media should be done by a professional company who have extensive knowledge about social media in order for it to be effective.

We also discussed statistics about how relevant social media is to reaching masses of people much faster than traditional marketing.  Contact  and keep in touch with Gabbaroo and get your gab on.



Thanks for listening.

Until next time, wishing you all Chic Success.


Chic Perspectives Show – Chic Tip – from Stephanie Abrams, Founder of Gabbaroo, a social media company

Elizabeth Gordon interviewed Stephanie Abrams, Founder of, a social media company that works to optimize its client’s visibility in the online world.

Creating a buzz through social networking sites, Gabbaroo utilizes social media to garner attention for small businesses, personas, bands and even Broadway shows.

Listen to Stephanie Abrams Chic Tip on Entrepreneurial Success.

Business Advisor Elizabeth Gordon interviews Bonnie Ross-Parker, CEO/Founder of The Joy of Connecting, and The Latina Joy of Connecting, and Joy of Connecting Licensees – Annette Walden Mason, of Painted Lady, Enterprises and Carole McNichol of Kylen Financials Inc. on The Chic Perspectives Show

JOC on Chic Perspectives

Today on the Chic Perspectives Show, we shined the Chic Spotlight on The Joy of Connecting.  My guests were Bonnie Ross-Parker, CEO/Founder of The Joy of Connecting, and The Latina Joy of Connecting,  and 2 of the many Joy of Connecting Licensees – Annette Walden Mason, of Painted Lady, Enterprises and Carole McNichol of Kylen Financials Inc.

Bonnie – A seasoned speaker/author and creator of a national/non-membership organization called The Joy of Connecting.  With 27+ years of networking experience, Bonnie’s focus is to support entrepreneurial women, professionals and business owners with her customer acquisition/marketing model.

Annette Walden Mason has a background in customer service and sales.  She is a marketing solutions consultant, entrepreneur, speaker, and facilitator. Her company is Painted Lady, Enterprises. She helps businesses with their relationship marketing both online and off line.  Annette is also one of the contributors for the book ‘42 Rules for Effective Connections.’

Carole McNichol is a Financial Adviser with Kylen Financials with over 22 years experience in the insurance and financial services, specializing in helping women to feel comfortable with their finances and empowering them to take charge of their financial future. Carole currently holds the following licenses series 7, 65, 63, variable, life and health.

Bonnie talked about how she identified a need in the market for Joy of Connecting while at Mail Boxes Etc. and why she decided to move forward with the business – 8 years later it is thriving and growing.

With so much emphasis on on-line marketing, or ‘social media’ as many people call it, Carole talked about why she thinks it’s important to also have off-line marketing.

It is very important for businesspeople to have off-line marketing in addition to an online strategy. The industry that Carole serves does not allow me to do any social media to advertise her business. It is a highly regulated industry and all print advertising must go through compliance.  Seminars that have been her largest marketing tool – and with all the networking and connections she makes through The Joy of Connecting – she’s been packing the room at her seminars.

Annette talked about some of the off-line opportunities available today – There are lots, BNI (Business Network International),  The local chambers of commerce, PowerCore, and a number of local types of groups both open and closed.  The ladies talked about what make the Joy of Connecting experience so unique in comparison.

Bonnie touched on some of the differences between the genders when it comes to networking.

Bonnie, explained why she decided to add another networking venue to the marketplace.  Even though there were already several women’s organizations in place, with The Joy of Connecting, the format, style and flexibility make it a truly differentiated opportunity to meet new people in a way that fits a busy woman’s schedule.

Since the ladies are involved with The Joy of Connecting – they described how the meetings work and what they each derive from participating.

Carole talked about how The Joy of Connecting has been and continues to be a unique marketing tool for her. She has used it as a way to gather an audience to market her financial seminars. Instead of trying to sell to her networking group  she asks the women to help her invite other women for an educational fun event. By giving these events it as made a significant difference to her business. She has also helped women within her group by helping them to showcase their expertise within the events.

The more we talked about the benefits of this connecting experience, it’s apparent just how special it is.  Layers upon layers of benefits.

Annette said that what she most wanted was to develop relationships with other entrepreneurial women.  Over the years these relationships have helped to grow her business and have also turned into wonderful friendships.  It is a warm and nurturing environment.  Women who are just starting a business and come to a Joy of Connecting always commit about how at ease they felt.

Carole talked more about some of the benefits for women to participate at a Joy of Connecting event.

Annette, added in some great Zig Ziglar wisdom – reminding us that   - People want to do business with people they know like and trust.  It’s about building the relationship.  She related networking to what Zig Ziglar says about motivation and taking a bath….you can’t do it just once and expect it to last.  She recommended finding places you feel comfortable networking and keep going on a regular basis.

Bonnie explained more about the licensing opportunity for someone wants to own a license and offer The Joy of Connecting in her community, the first thing she should do is check out the information on the website and fill out an application to be part of this great organization.

We talked about the reach and ripple effect The Joy of Connecting has had on Atlanta business community and far beyond.

LIsten to the replay and visit the websites to find out more about these fabulous ladies and The Joy of Connecting with them., and

Annette:  Website –


Twitter – PaintedLady1 –

Facebook – PaintedLady –


Thanks so much for tuning in to hear how these ladies are succeeding and style and get their Chic Tips on how you can too.

Thanks for listening and thank you to my lovely guests.

I’ll talk to you next week.

Stay Chic !


Bestselling author of The Chic Entrepreneur, Elizabeth Gordon, asks successful entrepreneurs Julie Sue Auslander of cSubs, Lindsey Peddar of Beauty Ticket, and Jacqueline Edelberg of How to Walk to School to share their Chic Tips

This week on the Chic Perspectives Show I had on Julie Sue Auslander  President, Chief Cultural Officer of cSubs, LLC (CSMS), Lindsey Peddar founder of Beauty Ticket and and  Jacqueline Edelberg Author of How to Walk to School

Business Advisor Elizabeth Gordon interviews Julie Sue Auslander of cSubs, Lindsey Peddar of Beauty Ticket, and Jacqueline Edelberg of How to Walk to School on the Chic Perspectives Show

This week on the Chic Perspectives Show I had on Julie Sue Auslander  President, Chief Cultural Officer of cSubs, LLC (CSMS), Lindsey Peddar founder of Beauty Ticket and and  Jacqueline Edelberg Author of How to Walk to School

First in line was Jacqueline Edelberg who wrote the book, How to Walk to School: Blueprint for a Neighborhood School Renaissance (Foreword by Arne Duncan and Afterword by Rahm Emanuel).

Jacqueline has been the driving force behind the Nettelhorst School’s dramatic turn around, a story that has been featured on Oprah and Friends, NPR, CNN, 60 Minutes, Education Weekly, and in the local Chicago media.

A community organizer, writer, and nationally recognized fine artist, Jacqueline has led workshops for the Community Schools Initiative, Northside Parents Network, and Chicago Public Schools on how public schools and reformers can improve public education.

Her influential book has a very simple message: Every kid, in every community, deserves a great neighborhood public school. Jacqueline led eight moms in a Chicago diner to make our dreams come true. They succeeded because they treated the school like a business start-up.

The Library journal had this to say about the book and the blueprint it lays out.:

“This is a fascinating account of the collaboration between a public school principal, Kurland, the parents of young children considering her elementary school, and the community that transformed a failing public school into an outstanding and revitalized one. In the face of disastrous, widespread public school system failures across America, parent dissatisfaction, and teacher despair, the Chicago-based Nettlehorst School’s success story is a beacon. Edelberg, one of the Nettlehorst parents, and Kurland offer educators hope that change can happen in any public school, given the right mix of parent-teacher patience, willpower, community involvement, pluck, creativity, collaboration, and ability to overcome adversity. They provide a blueprint that schools can use for revitalization projects, detailing, for instance, how to procure donations from area businesses and to ask questions that will get answers about difficult educational problems such as coping with dysfunctional and unsatisfactory teaching. VERDICT: This book is essential reading for all elementary school parents and teachers, especially those who have lost their faith in the American public school system and are looking for ways to improve it. Here are solutions and inspiration.”

You can take a virtual tour to see the transformation @

Jacqueline shared her about when she and a friend ventured inside Nettelhorst, their neighborhood’s underutilized and struggling public elementary school, the new principal asked what it would take for us to enroll our children.

Stunned by her candor, we returned the next day armed with an extensive wish list. The principal read our list and said “Well, let’s get started, girls! It’s going to be a busy year…”

They were eight park moms who galvanized neighborhood parents and then organized an entire community to take a leap of faith, transforming a challenged urban school into one of Chicago’s best, virtually overnight.

If eight park moms could pull their little neighborhood school out of its twenty-five year nose-dive, surely other driven parents could do the same thing.

Jacqueline’s work is sparking the possibilities for a national grassroots school reform movement that would pull us all out of the giant mess we’re in, now wouldn’t that be something?

Check out the whole story at
or listen to NPR’s Chicago Matters piece:
or her other NPR interview:

and “Never doubt that a group of small thoughtful citizens can change the world.  Indeed, it’s the only thing that ever has.”–Margaret Mead

Next up on the Chic Perspectives Show was Emerging Entrepreneur Lindsay Pedder, CEO

Laid-off from an executive position at a premium skin care company (and seven months pregnant), Lindsay used her new found time, beauty background and business school education to start a discount site for Premium Beauty Brands.  just celebrated its first anniversary and is projecting aggressive growth for year two.

Lindsay talked about

While not quite as risky as being an entrepreneur, being an employee is risky too

Network, network, network

A good business plan is key to understanding what you are trying to do

Follow the business plan but allow for flexibility

Know how you are going to make money

Understanding the market, the customer and the space is key to being competitive

It was harder to start without investors but worthwhile in the long run

If you have a partner make sure it is the right one

The family work life balance is more intense as an entrepreneur but far more rewarding

Twitter @beauty_ticket

And finally was Julie Sue Auslander is an established women business owner, bordering on Expert, (25 years of success) in the Professional Services arena.

Julie Sue Auslander is President and Chief Cultural Officer of cSubs, LLC (CSMS), where she guides Inc. Magazine’s 5000 to reduce their spends 15-20% on publications, memberships, site licenses and online services.

Julie spoke with a unique perspective and wit on innovation, leadership, targeting a market, building a customer base; customer loyalty, systematizing processes; the emotions of hiring and firing, taking risks, overcoming fear, and the personal growth that comes with business growth.

Julie has created an employee/client centric eco-system, through an internal culture that fosters total team engagement, believing if given what they need to succeed, her team would channel their own efforts toward a high quality customer experience.

Formerly, Julie Auslander presided over her prior company’s liquidity event to a public company, overseeing a $14 million budget. She sits on the Advisory Board of the Center for Women and 50 Top Women owned Business in New Jersey.

Julie is an expert blogger on FASTCOMPANY ( She earned her MA and M.Ed from Columbia University and most recently, was awarded a scholarship to the 2008 tuck-WBENC Executive Program at Dartmouth College.

Julie talked about what makes her company unique: As a woman-owned company, we have found many innovative ways to support the needs of families and honor the individual as we continually inspire growth in our business by serving our clients. Regardless of the challenges experienced in the difficult situations encountered in business life, we actively manage our thoughts, feelings and actions to attract what we want and what our clients need.

At cSubs, we continually recreate our business from an intention of serving. Our strategies used in sales and marketing feel right because we under promise and over deliver. Wanting more from life, working less, finding deep satisfaction, making more money and having fun while accomplishing our goals is our way of life.

All of us at cSubs are rewarded for listening to our inner voice and feeling you’re part of something bigger than yourself. This notion of having a business serve its employees and its customers with ethics that live in our actions not on our mission statement, has become the foundation of my company’s mission and the reason for its success.

Julie Sue Auslander, M.ED, WPO, WBEPRESIDENT / CHIEF CULTURAL OFFICER of CSUBS | Subscriptions Simplified
jsauslander@csubs.com_ Visit Julie’s blog:
A Service of CSMS, LLCA Nationally Certified Women’s Business Enterprise

Thanks everyone for listening and thank you again to my fabulous Chic Entrepreneur guests.

Remember – Heel to Heel We Rise.

Tune in again next week for more Chic Perspectives on women succeeding with style.


Business Advisor Elizabeth Gordon interviews Gail Dunn of Women’s Automotive Connection and Anne Fleming of on the Chic Perspectives Show

This week on the Chic Perspectives Show I had on Gail Dunn, President of Women’s Automotive Connection, Inc and Anne Fleming of

To start with Gail Dunn brought her extensive and varied business background and unique perspective to the Chic Show today.  Gail worked as a Consultant in Organization Development before entering the automotive field in the collision industry. As estimator and body shop manager, Gail has had opportunities to interact with the public extensively regarding their problems with repairs. She is dedicated to the premise that customer service needs to be brought back and the needs of the customers must come first. Gail is I-CAR platinum certified, ASI trained, and has a reputation in the industry for her scrupulous honesty and grim determination.

Gail talked about why she began focusing services on women (even though many of her clients are men).  Women have long been treated with disdain when entering the arena of automotive service, sales and related repairs. Gail intends to reverse that process and elevate the women to the level of astute, competent customers, who will be a force to be reckoned with in the industry.

Her company Women’s Automotive Connection gives the customer the recognition and care they deserve.

She helps consumers buy a car and avoid the nerve-wracking hassle that many assume is inevitable in the car buying process.

Gail talked about doing your research. Starting with exactly what you want to purchase. Gathering the information on the cost. Her company can get dealerships fighting over you to sell the car at the lowest price. She can tell you about holdbacks, rebates, and dealer costs that will save you money.

Gail’s Women’s Automotive Connection offers great tips on car maintenance too.  Definately check out the free newsletter as well to up your car savvy – a must for any empowered chic woman.

Did you know how important correct tire pressure is in aiding increased gas mileage?
Or that tires and brakes are your first line of defense ? Or the number one factor in engine performance ?  Gail talked today about how to maintain and get the most out of your car.
» Email Gail
to retain her services in buying your next car.

Watch Gail’s video:

Also Check Out ThriveAmerica:

My next guest was Anne Fleming, Car Buying Advocate & President,

Anne Fleming, Car Buying Advocate & President of®, once struggled with negotiating at a car dealership. Now, she has vast knowledge in this area and shares her insights on negotiating and creating the best dealership experience possible.

Anne’s goal is to empower women to take charge of their automotive experience and have it be rewarding each and every visit. Appearing in the Wall Street Journal, ABC News, USA Today, Anne has effectively used social networking to elevate her company to the national spotlight.

Anne talked abut what can women do to empower themselves at the dealership.  Her site allows women to share their voice—write a review and share with family and friends

Listen to learn how you can be empowered at the car dealership.

Make  a contribution to other future women car buyers of your city and write a review.

Anne talked about how to determine what kind of negotiator you are.  Take her Interactive Negotiating Test and find out if you are a Driven Diva, Brazen Babe, Cozy Chic or Virtual Vixen?

Read HER & HIS Car reviews—from two Points of view.

Anne talked about what women experience buying cars and the findings of a new report that compares the car buying experiences of Women over 40 to under 40.  The report reflects the Women Satisfaction Index® scores, or WSI® as well as other data found in the reviews of women’s experiences.

The consumer rating company found that the experience of purchasing a vehicle was less satisfactory for women under 40 than for women over 40. The top line data suggests that women over 40 are more confident, relaxed and expressed when buying a car than their younger counterpart.

Her company research the rating data provide insights and trends regarding the purchase experience at car dealerships.

What the report concludes is that regardless of age, ethnicity or marital status, women want to be treated with respect, spoken to truthfully, and to feel included in the process.

More importantly Anne says women want to feel confident about their ability to make good decisions, in a process that may or may not be familiar to them.

Friend and follow anne and women drivers on @womendrivers, FaceBook

Thanks to my fabulous guests and our loyal fans and listeners for following, friending and tuning in.  Talk to you next week.

Chic Success,