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Executive Women’s Day at the TOUR Championship by Coca-Cola

Today on Chic Perspectives, we spotlight the upcoming Executive Women’s Day at the TOUR Championship by Coca-Cola.
Our guests on the show are:

Donna Fiedorowicz, SVP with the Tournament Activation and Outreach Department with the PGA TOUR

Donna shares about the PGA TOUR’s great new Women’s Initiative being unleashed at PGA TOUR events.

Lillian Giornelli – Board Chairman, East Lake Foundation and Executive Women’s Day Task Force Member. East Lake Foundation is the event’s charitable beneficiary.  To find out more visit

Annette Tirabasso – Executive Women’s Day Task Force Member, recently retired from leading Deloitte Women’s Initiative, Deloitte Wine-Down Network Up Event Sponsor.   Annette has been very involved and talks about how companies can support the event and the charitable beneficiary, East Lake Foundation.  Contact Annette at atirabasso @

Karla Arriola – Executive Women’s Day Task Force Member, Real Estate Strategist with the AR Heritage Group and a table hostess at the event. For more on AR Heritage Group visit:

The Task Force of professional women from the Atlanta area has been planning since February and focused on creating a day of “Inspiring Women Today and Tomorrow.” Through their contacts and support the event is sold out and promises to be an engaging and impactful event.

Members of the Task Force toured the East Lake Foundation headquarters and learned how they could become more engaged in supporting the Foundation throughout the year. The Task Force identified the East Lake Crew Teens as the program to dedicate event proceeds.

The day includes top women executive speakers, panelists and is made possible by generous visionary sponsors:

SHAN COOPER, Vice President and General Manager, Lockheed Martin Aeronautics Company

SHIRLEY FRANKLIN, CEO, Purpose Built Communities

LARA O’CONNOR HODGSON, Founder, CEO NOWaccount Network, Founder, Mom, CEO, Nourish Inc.

BEA PEREZ, Chief Sustainability Officer, The Coca-Cola Company

LAURA SEQUENZIA, Publisher, Golf World

Molly Fletcher Nicknamed “the female Jerry Maguire,” by CNN, Molly Fletcher has worked with top athletes, coaches and personalities during her career as a sports agent. An entrepreneur, author and speaker, Molly founded and runs MWF Enterprises, LLC.  She is the author of two books, Your Dream Job Game Plan and The Business of Being the Best and is the founder of The Betterment Institute, an e-learning portal.




Power Panel Breakfast Sponsor Belk, Inc


Bottom Line Luncheon Sponsor
The Home Depot 

Wine Down Network Up Sponsor

VIP Table Sponsors
A.T. Kearney, Inc
Augusta State University
Bank of America
Ernst & Young LLP
Georgia-Pacific Professional
Goldman, Sachs & Co.
Mayfield/Dan Foods
Merill Lynch
North Highland
PGA TOUR Superstore
Publix Supermarkets
PwCThe Coca-Cola Company
The East Lake Foundation
Troutman Sanders LLP
Virginia Hepner and Kathy Betty


The PGA TOUR Playoffs for the FedExCup are here. Visit PGATOUR.COM for complete coverage.

Stephanie Jolluck, Coleccion Luna Imports Empower Guatemalan Women

This week on Chic Perspectives, Elizabeth Gordon interviews Stephanie Jolluck about her inspiring entrepreneurial journey.

Stephanie started Coleccion Luna at age 26 in 1999, to focus on empowering women, alleviating poverty, furthering sustainability, and promoting cultural diversity and understanding. While volunteering in Guatemala, she was inspired to prevent a 2,000 year old textile tradition from slowly disappearing.

Owner, designer, anthropologist, social entrepreneur and humanitarian, Stephanie has weaved social impact into a growing business and carved an entrepreneurial path with her desire to help an impoverished community share its legacy and enrich the world.

Hear about Stephanie’s travels to Guatemala to help Mayan Indians set up home-based businesses and import their handmade products, including handbags, pillows, wood carvings and vibrant, rich fabrics, enabling them to earn fair wages from their traditional skills, and to support and educate their families.

Stephanie is one of eight Atlanta entrepreneurs who will be sharing their success strategies at a Womenetics symposium  The Millennial Money Makers: Fabulous and Flourishing on Wednesday, June 20 from 7:30 a.m. - 11:30 a.m. at The Retreat at Perimeter Summit. The program showcases innovative young business leaders who have harnessed the power of technology, collaboration, creativity, and knowledge of social impact to create markets, products, and services for the current times.

Aspiring and existing business owners will gain invaluable tools and strategic insights from forward-thinking for-profit and non-profit business owners who will present firsthand experience and keys to success that can be applied to any existing or startup organization.

Leading-edge industries including technology, consulting, ice cream, eco-friendly products, clothing and accessories, concierge services, social impact, and others will be represented.  To register, go to


Find Coleccion Luna one of a kind handbags, pillows and jewelry at available for wholesale and at area retailers in Atlanta.


Chic Perspectives hosts Possible Woman IMAGINE 2012 speakers

This week on Chic Perspectives, meet 4 of the speakers from the Possible Woman Conference in a behind the scenes discussion about women in leadership.  Attend the conference at

Marsha Sampson Johnson

KEYNOTE: “Free Your Mind”

Marsha Sampson Johnson is a writer, speaker and advocate dedicated to full inclusion of women and people of color in all work environments. She is known for her keen insights and high-impact presentations on leadership and navigating careers. Her column, Lessons from the Corporate Jungle, appears biweekly in the Birmingham Times. She is also featured in the Empowering Women Leaders series found on YouTube.

Johnson’s experiences in major corporations, non-profit organizations, small business, and local government anchor a body of knowledge and practical framework to which audiences easily connect. She is a retired senior executive with almost 25 years at Fortune 500 Southern Company – most notably Alabama Power Company. She has held executive positions in division operations, customer service and call center operations, talent management, human resources and corporate diversity.

Jeffery Tobias Halter

KEYNOTE: “Executive Success; What Men Aren’t Telling Women”

Jeffery Tobias Halter is a Consultant, Author, Gender Strategist and the President of YWomen, a Strategic Consulting Company Focused on Helping Men (i.e. Y Chromosomes) and Women to Understand and Unleash the Power of Women in Organizations. Jeffery is the former Director of A passionate advocate in the development of women in leadership, he currently sits on the Simmons Business School’s Business Advisory Board, and has held National Advisory Board positions for Women’s Food Service Forum and The Network of Executive Women.


Connie Glaser

KEYNOTE: “GenderTalk Works: Cracking the Gender Code at Work”

Her books have been translated into over a dozen languages and are among the most widely-read and influential books on workplace diversity and women’s leadership.  A frequent media guest, Connie has appeared on The Today Show, FOX News, CNN, and NBC Nightly News.  As a corporate speaker and consultant to Fortune 500 companies, Connie is recognized for her ability to address challenging workplace issues with humor and insight. Her client list includes FedEx, McKinsey & Co, ESPN, JPMorgan Chase, General Electric, Johnson & Johnson, Deloitte, AT&T, Time Warner, HP, PricewaterhouseCoopers, Forbes, and the U.S. Navy.

Connie’s latest book, GenderTalk Works recently debuted on FOX News Live. Praised by media and corporate executives, the book has been hailed as “an insightful step forward in the ongoing dialogue between men and women as colleagues.”

Connie first gained international acclaim with her breakthrough best-seller, Swim with the Dolphins, which established “a new navigational map for women in business.” Offering an updated role model for women, Dolphins has been ranked among the Top Ten Books on Women in Business. A workplace classic around the world, it has been translated into German, Chinese, Korean, Bulgarian, Japanese, and Hebrew.

Recognized for having her finger on the pulse of today’s workplace, Connie has served as Chair of the Travel Advisory Council for Inter-Continental Hotels. She also serves on the Women’s Advisory Board for Office Depot, and the Advisory Board for Emory University Graduate Women in Business.

Connie’s syndicated column, Winning at Work, appears in the Atlanta Business Chronicle and award-winning business journals around the country. She also is a nationally-featured columnist with  Connie was recently honored for her contributions to diversity and workplace excellence by being named Businesswoman of the Year by Office Depot. She has also been honored by being inaugurated into The World Who’s Who of Women.

Tricia Molloy is a motivational speaker on change management through wise business practices. She is the author of Divine Wisdom at Work: 10 Universal Principles for Enlightened Entrepreneurs and CRAVE Your Goals!

Through entertaining conference keynotes and employee development talks, workshops and webinars, Tricia inspires professionals to be more positive and focused so they can achieve their goals faster and easier. A seasoned business owner and marketing consultant, she also mentors women entrepreneurs and professionals.

For more about The Possible Woman® Foundation International, Inc., 501(c) (3) visit

Possible Woman Panel of Speakers Preview Leadership Event

A Special Edition of The Chic Perspectives Show, for our 3-part series dedicated to spotlighting the Possible Woman IMAGINE! Conference 2012, April 26th at the Atlanta Marriott Marquis.

My guests were 4 of the women leadership speakers featured at the event.


Dorothéa Bozicolona-Volpe shares her expertise in developing business for international brands (Fortune 500) via integrating social media and digital strategies, strategic partnerships, and marketing technologies. Hear how she teaches marketers how to measure, optimize and build current new media efforts to increase value and develop strong relationships between brands and fans.

Martha Forlines, a successful leadership consultant, coach, author, speaker and President of Belief System Institute shares her expertise is employee motivation and engagement. She talks about creative solutions for leaders to “amp-up” their people’s performance and what she’s learned having coached hundreds of people over her 30+ year career.  Martha also recently co-authored a book for women leaders and leaders of women, Inspiring Women…BECOMING Courageous, Wise Leaders.

Belief System Institute is a supporting sponsor of the Possible Woman IMAGINE! 2012 Conference.

Maria Sutej’, Regional Vice President in Sales at Avon Products, Inc. tells us about leading a team of professionals to achieving annual sales goals. Maria began her career in 1983 joining Avon as a District Sales Manager. She quickly ascended through the sales ranks. She made Avon history by ranking in the top 10 percent in sales growth for eight consecutive years and provides stewardship in the implementation of global business strategies.

Avon is a bronze sponsor of the Possible Woman IMAGINE! 2012 Conference.

Dr. Marilyn Carroll is the Founder and CEO of KSAP5i a Career Management Education Company.  She recently launched a series of programs based on career management best practices for success.She has a Ph.D. in Management and Organization with a Leadership Specialization, from Capella University and an MBA in Global Business. She is also a visiting Professor to several Business Schools lecturing on the following topics: Career and Business Strategies, Leadership, Management, as well as Organizational Behavior and Development.

Tune in tomorrow for another enlighteningWomen Leadership Panel and preview of Possible Woman IMAGINE 2012



Are You Ready To Be A Social Media Sweetheart?

Tired of all the time you are spending on Social Media? Wondering how to get results? Through proper branding, focus, communication and consistency – the sky can be the limit! Why not be a social media sweetheart today?











Beth Hermes (The Network Goddess and CCO of eIRIS Marketing) and Carol Reinlie (The Social Girl and CCO of Hot Biscuit Marketing) are on a mission to help you make the most of social media for your life and business. They joined me in the studio on Monday to answer the questions everyone is asking today about social media marketing.

How do you get people to read your posts?

What separates the social media winners from everyone else?

How does Google+ factor into the social media equation?

How are companies using social media to get customers and grow revenue?

How to keep social media posts timely & relevant?

Who uses Pinterest and why?

Where and when to post business and personal items on Facebook? (isn’t not as obvious as you think)

And lots more…

Yes – social media can be fun. There are just some key points you need to consider.  Carol and Beth shared strategies and examples of how to achieve your marketing goals, make friends, become known as an influencer, an expert and the go-to person for advice in your industry.

To learn more about The Social Girl and The Network Goddess (Carol Reinlie and Beth Hermes) and how to attend an upcoming seminar, visit &

Connect with Carol and Beth online and join the fun.

Carol Reinlie Social Media links:




Beth Hermes Social Media links:!/BethHerm





PROWin Members Barbara Betti, Barb Stengard, Nichelle Jones and Patricia Harris talk business

Dana Barrett hosted our monthly women’s business group roundtable show, with 4 fabulous guests from PROWin (Professional Women’s Information Network), a nationally recognized membership organization that provides resources for professional women and is valued above all for its commitment to their professional, personal, and economic empowerment.


Barbara Betti of At Your Service Atlanta

Barb Stengard of Mom Talent

Nichelle Jones of Jones Health and Benefits

and Patricia Harris of The Edge Connection joined Dana in the downtown studio to talk  business.


Barbara Betti talked about how and why more people are turning to a professional concierge to help them do it all.  Busy professional rely on Barbara’s team to help accomplish more and enjoy life:

Barb Stengard talked about how her company helps those with a business need for highly skilled and trained professionals in accounting? Mom Talent can identify your needs, design, organize and staff your accounting department with experienced part time professionals.

Anyone whose ever been overwhelmed by the research and choices in finding a benefits provider can appreciate the value Nichelle’s business provides.  Nichelle Jones talked about how Jones Health and Benefits help employers and self-employed individual find the best rates and the best plans to suit their insurance needs

Patricia Harris talked about The Edge Connection, Inc. a nationally recognized, multifaceted SBA Women’s Business Center that primarily targets low-to moderate-income women, in addition to minorities, veterans, and persons with disabilities desiring to launch, sustain, or grow a microenterprise or small business.

Barbara, Barb, Nichelle and Patricia each work in different fields and come from different backgrounds, but they share a common philosophy of building through building relationships.

For more information about PROWin and its members, go to


Laurie Bassi on Atlanta Business Success in the Worthiness Era

Laurie Bassi, business advocate, economist, and author, will be discussing “the worthiness era” and how local companies and business owners can mold their companies to fit into the worthiness era and how they can be successful in 2012 and beyond.

Laurie Bassi is the CEO and a co-founder of McBassi & Company,  She is also Chair of the Board at Bassi Investments, Inc.

Laurie is one of the world’s leading authorities on the emerging “decision-science” of human capital management—the processes and practices within an organization that align the management and development of employees with its business results.  She loves working with clients to help them improve organizational performance through targeted, effective strategies for managing and developing their people.

She has overseen the development of the McBassi People Index®, a powerful tool for pinpointing and improving the unique people-related drivers of an organization’s business results.

Prior to launching McBassi & Company, Laurie served as the director of research for Saba Software and as vice president at the American Society for Training and Development (ASTD).  While at ASTD, she created internationally recognized standards for measuring and valuing firms’ investments in education and training, and a core set of quantitative indicators for measuring the effectiveness of knowledge management initiatives. She has also served as the director of several U.S. government commissions, and as a co-chair of the Board on Testing and Assessment at the National Academy of Sciences.  The early years of Laurie’s career were spent as a tenured professor of economics and public policy at Georgetown University.

Laurie has authored over 80 published papers and books, and is a sought-after speaker both domestically and internationally.

She holds a Ph.D. in economics from Princeton University, a M.S. in industrial and labor relations from Cornell University, and a B.S. in mathematics from Illinois State University.

In this interview Laurie talks about her book, Good Company, and shares with us why people are choosing the companies in their lives in the same way they choose the guests they invite into their homes, how Atlanta’s top companies score on the index and why the worthiness era is at its tipping point.

Amanda Brown stops by the studio on her way to China to begin Amanda’s Big World Adventure

Chic Perspectives host, Elizabeth Gordon interviews Amanda Brown, Adventurer, Educator, Businesswoman and Global Ambassador.  Just before leaving for Hong Kong, Amanda of Amanda’s Big World Adventure stopped by our downtown studio to share how an 18-month journey around the world is the ultimate culmination of her passions, interests and talents.


Amanda is no ordinary entrepreneur, she has created an opportunity and a business like no other.  Luckily we were able to catch up with her in the studio the day after her big press conference with the World Trade Center and just days before she departed to China to begin her Big World Adventure.


You’ll want to get her daily updates as she travels as an Ambassador, educator, fashion model, grape stomper, and more.  How on earth did she get started with this idea and what made it all happen.  Is she scared? excited? ready? Find out in this one of kind interview with a one of a kind woman.


Amanda’s having a blast over there! If you haven’t had the chance yet, check out what she has done so far…


P.S.  I just got an email from her saying it’s been a bit of a culture shock in some ways, but a feeling of home and complete ease in others.  I feel as though I have lived here forever.

Yay! Amanda,  thanks for letting us living vicariously through you.  Enjoy the Adventure!

Pixorium – Our Story

Jiffy Page, Founder of Pixorium

This week Chic Perspectives on Business features a conversation with Jiffy Page, Founder & Principal of Pixorium, about the creation of Atlanta’s photo-storytelling company and her unexpected role as entrepreneur.


Jennifer Page (“Jiffy”) : Jiffy started Pixorium in the fall of 2006 in response to her own efforts to manage all the family pictures and the despair she saw of Hurricane Katrina victims who lost all their family photographs.

Five years later, Pixorium, Atlanta’s photo-storytelling business, has helped hundreds of Atlanta-area clients preserve, save and share their photos (prints, slides, negatives, videos, film) and stories by digitizing the images and telling the stories in videos, books and other fun and compelling ways.

Jiffy’s own story includes lots of moves as a child, a career in magazine print sales, work as a sales consultant, writer and publication designer, custodial stepmother at 25, unexpected entrepreneur at 45 and a marvelous cast of characters in her husband, children, family and friends. You can reach her at or by visiting;; on Twitter –@Pixorium;

Wells Fargo Executives Candy Moore, Lindsey Johnson, Natalie Blakeney, Nicole White talk business with Elizabeth

This week Elizabeth Gordon, goes heel to heel with the Women of Wells Fargo.  Meet:

Candy Moore, Wells Fargo Senior Vice President and Community Development Manager in Atlanta, responsible for the company’s community lending, service and investment strategies and goals for Georgia, Alabama, Mississippi and Tennessee.

Lindsey Johnson Wells Fargo Vice President and Marketing Manager in Atlanta, responsible for the Community Bank’s advertising, marketing and sponsorship efforts in the metro Atlanta region.

Natalie Blakeney is a marketing vice president for Wells Fargo Home Mortgage. She is responsible for developing marketing strategies for national programs designed to help more Americans achieve the dream of sustainable homeownership.

Nicole White is a vice president and Wealth Advisor for Wells Fargo’s Private Bank, responsible for coordinating a team to provide clients with comprehensive services, including private banking, risk management, investment management, insurance solutions, philanthropic strategies and trust and estate planning.

Hear about life as a professional woman working for Wells Fargo, how they got started and what they get to do today. Learn what they company is doing in the community and for women  and women-owned businesses , as well as Natalie’s blog focusing on women and retirement and Wells Fargo’s approach to wealth management for women.

Chic Perspectives is where women talk business.   Hear the stories behind the success of prominent businesswomen and female entrepreneurs each week.   Best-selling author of The Chic Entrepreneur: Put Your Business in Higher Heels, Elizabeth Gordon, interviews top female business executives and women entrepreneurs.

Chic Perspectives is sponsored by Flourishing Business, LLC Change Management Consulting; visit