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Laurie Bassi, CEO of McBassi & Company, and Author of Good Company talks about Business Success in the Worthiness Era

TUNE IN to Chic Perspectives, February 14, 2012 at 10am ET to hear Laurie Bassi, the CEO of McBassi & Company and Chair of the Board at Bassi Investments, Inc.

Laurie is one of the world’s leading authorities on the emerging “decision-science” of human capital management—the processes and practices within an organization that align the management and development of employees with its business results.  She loves working with clients to help them improve organizational performance through targeted, effective strategies for managing and developing their people.

She has overseen the development of the McBassi People Index®, a powerful tool for pinpointing and improving the unique people-related drivers of an organization’s business results.
Prior to launching McBassi & Company, Laurie served as the director of research for Saba Software and as vice president at the American Society for Training and Development (ASTD).  While at ASTD, she created internationally recognized standards for measuring and valuing firms’ investments in education and training, and a core set of quantitative indicators for measuring the effectiveness of knowledge management initiatives. She has also served as the director of several U.S. government commissions, and as a co-chair of the Board on Testing and Assessment at the National Academy of Sciences.  The early years of Laurie’s career were spent as a tenured professor of economics and public policy at Georgetown University.

Laurie has authored over 80 published papers and books, and is a sought-after speaker both domestically and internationally.

She holds a Ph.D. in economics from Princeton University, a M.S. in industrial and labor relations from Cornell University, and a B.S. in mathematics from Illinois State University.

Laurie will be joining us live in our 200 Peachtree studio to discuss “the worthiness era” and how local companies and business owners can mold their companies to fit into the worthiness era and how they can be successful in 2012 and beyond.

Laurie Bassi

Tune in March 21, 2011 to hear guests Tanya Mack, President CEO of MACKWORKS & Henna Inam President of Transformational Leadership, Inc.

Tune in March 21 to Heel 2 Heel Radio for these fabulous businesswomen.

Henna Inam is CEO of Transformational Leadership Inc. She is an Executive Coach focused on helping women become transformational leaders in their organizations. She also helps organizations engage, promote and retain their women leaders. What differentiates Henna as a Coach is that she has been in the heels of many of the women she coaches. She is a season C-suite executive, having run a P&L of over half a billion in sales and run a 600+ person organization.

Henna Inam,
Transformational Leadership, Inc

Tanya Mack is the President and CEO of MACKWORKS, a woman-owned business strategy consulting company that specializes in business transformation, change management, brand renovation and revival, and establishing a trust foundation in corporate environments. In its first year of operation, MACKWORKS secured a diverse client roster that included a famous foods company run by a celebrity chef, one of the foremost creative advertising agencies in the Southeast, a law firm, and a national IT staffing, services, and healthcare company. Tanya dispels any myth that a corrective course of action in an industry can only be provided by an individual or firm with experience in that industry. On the contrary, her solid business experience as an operations and business development leader in small, medium, and large companies alike, allows her to analyze and adapt process and performance solutions for any business in any industry.

Tanya and MACKWORKS are transforming businesses. Whether leading process changes through mergers & acquisitions, providing leadership training, acting as liaison between businesses and/or divisions, or creating public-private partnerships, Tanya has an astute ability to rapidly assess and provide improvements to corporate culture, process efficiencies, new product launches, corporate or product branding,  and start-up or new division operations.

As a business transformation architect, Tanya helps companies create and maintain firm-wide vision and employee/client rapport to make things happen – rapidly – for people and for organizations. For more information, visit:

February 28, Natalie Bradley, creator of the Bride Attraction System and & Laura Biering of True Voices talk business with Elizabeth Gordon on Heel to Heel

Natalie Bradley, creator of the Bride Attraction System and

After owning and operating one of the most successful wedding planning businesses for 6 years at a very young age, Natalie started being asked by hundreds of wedding professionals to teach them how she rose to success so quickly and easily. From that, the “Bride Attraction System” was created, and Natalie has now become known as the “Bride Attraction Expert,” educating thousands of wedding professionals all over the world on how to attract more brides, make more money and have more freedom to enjoy it! and

Laura Bierline of  True Voices

True Voices, Inc., is a coaching company serving individuals and teams in a variety of industries. A diverse client list with the common threads of: passionate, authentic people like you, ready to put yourself out there and risk your way to fulfillment and success.
True Voices works with:

  • individuals who yearn to be more fully themselves in both work and the rest of life,
  • partners (business partners, couples, etc.) who want thriving, harmonious relationships,
  • teams that are ready to perform at a higher level, and
  • businesses seeking to develop the strengths of their key players.

True Voices’ radical mission: We help you embrace your true voice – that which is truly you – and let go of that which isn’t. Most importantly, we help you be you out loud. That means taking the inspired actions and risks, big and small, that will further your learning process and lead to the exciting changes and results you want in your life.

Monday, January 31st meet Marla Brown, Peggy Parks, Angela Durden and Eleanor Morgan, Authors of Opportunity Meets Motivation

Meet: Marla Brown, Angela K. Durden, Peggy Parks, Eleanor Morgan on the Heel to Heel Radio Network.

We will have these lovely women joining us in the studio on Monday, January 31st at 1:30pm ET.  Mark your calendar to listen live, or listen to the replay of the episode the next day.

Learn Lessons from Four Women Who Built Passion into their Lives and Careers.

They’ll be sharing about their new book – Opportunity Meets Motivation – just released.  With a lovely forward written by Lya Sorano, Founder of Atlanta Women in BusinessYou’ll want to hear what they have to say about bring together these touching stories and life lessons of personal and professional success.

Be sure to buy their book – Opportunity Meets Motivation and visit their websites:

Peggy Parks:

Marla Brown: &

Angela Durden: &

Eleanor Morgan: &

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Business Advisor and bestselling author of The Chic Entrepreneur, Elizabeth Gordon, will interview Amethyst Wyldfyre – The Energy Mastery Coach and The Brandologist, Judy Winslow live on the Chic Perspectives Show Dec

Amethyst Wyldfyre is an Energy Shifting Expert who helps individuals transform their energy to change their life.   She uses her training as a Certified Shamballa Basic Master Healer and Teacher, Certified Crystal Gateway Crystal Healer, and a Certified graduate of the Healing the Light Body School along with her natural ability to channel Source energy, sacred sound and healing vibrations. Recently Amethyst was recognized by New Hampshire Magazine as being one of their Renaissance Women.

She has reached hundreds of thousands with her message of illumination and alignment with the higher spiritual aspects of their being. She helps others to expand their consciousness, and raise awareness around the global shifts of our times. She specializes in assisting big thinkers, dreamers and high achieving entrepreneurs & business professionals who are leaders in their chosen field with a large sphere of influence to be able to clear their blocks. In this way, they can take their work to the next level, ground their passions, expand their vision and concentrate their energies so that they can serve and impact more clients in less time — and achieve greater results with ease, grace and joy.

Known as ‘The Brandologist’, Judy Winslow has worked with Madison Avenue biggies including top cosmetics companies, Cover Girl and Clairol; fashion designers Yves Saint Laurent and Alexander Julian; and small financial institutions like the NY Stock Exchange. Her career spans over 25 years, including a decade at Women’s Day Magazine. An avid entrepreneur J. began her first business on just $500 and went on to create a six figure business in the very first year!

She blends business, marketing and personal development experience to bring highly systemized, road-tested, yet deeply personal exploration to the small business owner/entrepreneur ready to create a substantial shift in their bottom line results.

Judy is going to share her story of entrepreneurial success along with secrets on how leave a lasting impression, be unforgettable, color outside the lines, forge your brand, and put more profits in your pocket.

Ellen Turner and Laura Boone owners of TurnerBoone, Loren Solomon founder of Advertising for Good, and Jane McCraken, CEO of Proventus Group, to appear on Dec 20

Listen to the Chic Perspectives Show live on Dec 20 and get to know these 4 fabulous guests.

Ellen Turner and Laura Boone started TurnerBoone, a commercial furniture and design firm in 2004 working out of Ellen’s spare bedroom and were dubbed two girls and a car by their competition (mostly men)

They have doubled their revenue every since opening, in 2009 grew 88% and now have 14 employees and 100+ clients.

They will talk about the challenges of being in an industry that has gone through huge declines (commercial real estate), how they have adapted their business and marketing plans to meet and beat this recession and what the future holds.

Also, Loren Solomon, an award-winning writer, producer, and Creative Director with over two decades of experience started Advertising for Good which partners corporations with non-profits with an aim of not only doing good but creating a new revenue stream for corporations.

Since 1992, Loren has created and developed successful integrated branding campaigns for clients from the local to global arena. Loren graduated with a BA in English from the University of Virginia, attended and taught at The Portfolio Center, one of the top Advertising Graduate Schools in the country.

Her career included stints at J. Walter Thompson, The Martin Agency, and Grey Global before she went out on her own, quickly becoming one of most well-known and respected marketing professionals. Her client work includes Emory University’s Goizueta School of Business, Home Depot, MAP International, CNN, Atlanta Ballet, NIKE, The Coca-Cola Company, American Cancer Society, and more.

Jane McCracken, CEO of Proventus Group, which works to improve the business of drug and device development. Jane will talk about how she leveraged a successful career that spanned venture capital banking, entertainment, online travel and healthcare to start a business doing Trial Feasibility, IT Advice and Planning, Quality and Regulatory Guidance and Outsourcing Solutions.